Knowledge database / Virtual Reality
Virtual Reality

What is Virtual Reality?

Virtual reality is commonly associated with the gaming industry and marketing. However, it is diverging more often into the scientific areas. It has found its use as a compromise between a laboratory and research conducted in a “natural” environment. Use of HMD (Head Mounted Display) – a display mounted on goggles makes it possible to present a given scenario with an ability to look around. This eliminates the possibility that the subject won’t look at the stimulus. Furthermore, it creates a closed environment in which the person examined cannot see nor the researcher nor the entire environment which encourages natural behaviour.

Virtual reality is used in conducting specialized work training. It decreases costs and space needed while simultaneously increasing the number of scenarios to be tested. It is easy to imagine the cost cuts associated with training employees in checking the planes’ chassis using VR instead of having to use a full hangar of different plane models.

In the United States, virtual reality was found to be useful in medicine as a method of easing the pain in extensive burn victims. A similar approach is currently tested in Poland to “distract” younger patients in hospitals during frequent collection of blood samples. Yet another use is supporting depression therapy.

Virtual reality offers a completely new area of research into the way people see themselves. Associating your own movements with the movements of a virtual avatar and the adapting a brain to control a fully virtual, received only visually hand is only possible using a Virtual reality system.

Areas of application

Virtual shops, virtual shelves

  • perception and brand recognition, advertisement or a product in a completely controlled environment
  • pre-testing and studying the effectiveness of projects – the ability to test multiple projects without the necessity to build entire mock-ups.
  • product placement – using „virtual” competition
  • localization of potential advertisement placement in any environment
  • organizing sales areas and shop shelves

Ergonomy and Usability

  • measuring real distances in a virtual world without the need of building physical models or introducing modifications.
  • conducting training, presentation of ergonomic working areas

Education, specialised trainings

  • learning through experience is attractive and effective
  • the ability to show abstract concepts
  • preparing instructional guides on any number practical models and examples
  • adapting training to the individual tempo of a trainee – unlimited number of attempts to a given task

Medicine

  • pain treatment
  • phobia treatment
  • supporting depression therapy
  • sisualisation during neurorehabilitation

Psychology and Sociology

  • assessment of human behaviour in a virtual environment
  • responding to an avatar – virtual identity
  • studying interactions between humans and computers (HCI – Human Computer Interaction)
  • social behaviours in a virtual environment

Producers and products

WORLDVIZ

WorldViz is an American company, that creates complex VR systems. Innovative solutions allow them create a fully integrated 3D environment.

WORLDVIZ

Projection VR

Projection VR

Projection VR enables visualization and interaction with the virtual world for more than one observer at a time. The Precision Position Tracking (PPT) system optimizes 3D visualization.

Read more

Seated VR

Seated VR

Seated VR is compact, scaled virtual reality for new users.

Read more

Standing VR

Standing VR

Standing VR enables precise tracking in compact, scalable virtual reality.

Read more

Vizard

Vizard

Vizard is a virtual reality software by WorldViz, that enables to create virtual reality. The ease of importing prototypes and implementing complex interaction with virtual objects sets Vizard apart from other VR development platforms.

Read more

VizMove

VizMove

VizMove is the world's first complex VR product line - everything you need to create interactive virtual reality.

Read more

Walking VR

Walking VR

Walking VR is a system enabling you to move in a virtual environment with the use of cameras that track markers' movements.

Read more

TOBII

Tobii is the global leader in eye-tracking solutions and services. The company originated in Sweden has more than 700 employees, of which about one-third are working in R&D. Tobii’s eye-tracking products range from solutions and services to study human behavior to volume products such as computers, computer games, virtual reality and cars.

TOBII

High frequency eye trackers - Tobii Pro Spectrum

High frequency eye trackers - Tobii Pro Spectrum

The Tobii Pro Spectrum is our most advanced eye tracking platform, designed for extensive studies into human behavior and the mechanics of the fastest eye movements.

Read more